How To Promote A Home Improvement Business

Home improvement businesses face a unique challenge in marketing themselves to potential customers.

Businesses offering services like loft conversions, double glazing, conservatories, landscaping, kitchens and bathrooms face widespread competition, some of it from larger retailers which can offer low prices thanks to greater economies of scale.

At the other end of the market, less reputable businesses can damage the reputation of the home improvement sector through poor workmanship or unethical marketing practices like cold calling.

Marketing channels available to home improvement businesses are often costly and hard to measure, such as local press or phone directory advertising.

Yet the effort in marketing can be worthwhile, with a typically high average spend per successful order. So how can a home improvement business stand out from the crowd, whilst achieving a good return on its marketing investment?

Direct marketing tools and methods can often offer the answer. Because it’s more measurable than other marketing methods, direct marketing is more measurable and it can be targeted more closely to those potential consumers most likely to buy your home improvement services.

Here are some of the ways in which direct marketing can help:

1. Planning

Before any direct marketing campaign you have to carry out some planning. For a home improvement business this can involve analysing your existing customers to see what they have in common. Using tools like Easycheck list profiling software (www.selectabase.co.uk/i-have-a-list/easycheck) you can discover more about your customer’s interests, likes, dislikes and lifestyle just from their postcode. Also look at there they are based and what type of home they live in, to help identify potential markets.

Once you’ve analysed your existing customers you can put them into different groups, or segments, and then prioritise which groups are of most importance to you.

For example, if you are a landscaper, you might want to target properties in local areas that you know have larger sized gardens. Double glazing companies may want to target homeowners in coastal or exposed areas, where their properties are more likely to suffer from the elements. Loft conversion or conservatory companies could target growing families likely to need more living space.

2. Direct Mail

Once you’ve identified your target segment, or segments, you can source lists of more people of the same type.

There are numerous reputable mailing lists available that you can select data from. For example the Consumer Profiles list (www.selectabase.co.uk/lists/consumer/) which allows you to target potential customers by lifestyle, Silver Prospects (www.selectabase.co.uk/ppc/grey-market-silver-prospects-list.aspx) is a specialist list of retired older people, and Recently Moved (www.selectabase.co.uk/recentlymoved/) provides a monthly list of people who’ve just moved into your local area.

Mail these lists with a good quality mailer, personalised to each person, explaining clearly why you are approaching them and the benefits of what you have to offer; price, service, testimonials, knowledge etc. Include a clear call to action and offer a no hassle free quotation.

Mailings can also be used successfully to drive traffic to your website, where people can see more about your business and obtain a quote online.

3. Telemarketing

Unsolicited telemarketing, or cold calling as its also known, has done much to tarnish the reputation of the home improvement industry.

However if you have your own list of leads, enquiries or prospects that you plan to phone, you can do so as long as you check each number first to see if it is registered with the Telephone Preference Service. You can check numbers as you go using an online service like www.selectabase.co.uk/1check/ or you can clean your list each month using software like Easycheck.

Also, it is completely acceptable to follow up a mailing to a rented list with a brief courtesy call asking if the homeowner received the information and if it was of interest. If it’s bought from a reputable source, your list will have been screened against the TPS just before you buy it.

It’s worth spending time briefing the person who makes the call to make sure they have good product knowledge and know how they should represent your business.

Summary
In summary, direct marketing methods provide great opportunities for home improvement businesses to identify and target relevant potential customers on an individual basis, without the interference of competitor’s messages that you find with press advertising.

Results can be measured precisely, and the results used to guide future mailings or campaigns. And if direct marketing is carried out in a high quality and reputable way, consumers will see that your home improvement business is going to provide a high quality service.

Add Worth To Your Project With The Help Of Best Home Improvement Contractors In Austintown Oh

Being a homeowner,if you seem to be driven by the desire of giving your home a bit of makeover now and then, it is nothing unnatural. As the famous saying goes home is where the heart is; it is quite natural for homeowners to add a a new look and feel to the house making way for a grand living experience. When home improvement is a concern, all you need to ensure is working out your options with the help of home improvement contractors in Austintown, OH. This would not only help you to be sure about understanding what would work for your home at best, but also assist in finding out a suitable contractor who would understand and cater to your needs perfectly.

Implementing New Add-Ons to your House

Whether it is the deck or a patio, the worth of these can hardly be ignored with regard to a home improvement project. If you are considering taking up a home remodeling plan, you should always opt for building a deck or a patio to add a unique appeal and exclusive worth to your house. Whether it is a summer barbecue or a bonfire in the fall,the best things in life are enjoyed wonderfully at the deck or a patio in your home? What more? You can also plan any outdoor activity with family or friends at the deck or patio with minimum effort.

To ensure offering the best ambiance for outdoor activities, you should always ensure getting in touch with specialized and experienced deck and patio builders in Mahoning County, OH and other regions. This way, you can be sure of giving shape to your dream and execute your plans at best with minimum effort and hassle. Additionally, you can also be sure of designing the deck or patio in a way you would like. The professionals in Ohio offer wonderful customized solutions that let you work on your dream project with ease.

Hiring a Professional for the Task : What Makes the Difference

When it comes to hiring the service of you should ensure making a wise choice. You should understand that designing or building deck and patios to give your house is not an easy task and should be attended carefully. Hiring a novice for the task won’t help you get the desired results. Therefore, you should make it a point to work with none, but the professionals in the field.

Here is a quick look at some of the key attributes that you should keep in mind while hiring the service of deck and patio builders in Mahoning County, OH or in Austintown -

Always ensure working with specialized and experienced professionals
Make sure that the contractor is licensed and adheres to the state regulations while taking up the job
Always choose a professional who can give you best results within a short time-frame and affordable costs

Keeping these key aspects in mind while hiring the service of home improvement contractors in Austintown, OH will certainly help you make a difference to the project and add to the worth of the same most effortlessly.

Home Improvement Rules To Follow

Even though home improvement is pretty straightforward most of the time, it is important to carefully follow instructions in order to successfully complete a home improvement task. Many home improvement jobs take a lot of time to complete. This will be time well spent, since each home improvement or repair you make will increase your home’s value. Home improvement is clear-cut, but takes patience and requires that you follow instructions to the detail.

It is imperative that you closely follow the instructions when repairing or remodeling. Written instructions will provide you with the steps to correctly complete the project and avoid problems. And make sure to keep any receipts for materials and tools you buy incase you need to return or exchange the merchandise.

The first rule of home improvement is to learn as much as you can before starting a project. For example, if you are planning on hanging drywall in a room in your home, you need to know exactly what materials you will need, in addition to the steps used to complete the job. You will also need to know what about wallpaper, tiles, paint, or other materials to finish a wall job.

Most any home improvement job will increase the value of your home. That is why it is important to be very methodical when you start a home improvement project; you should take notes, create files, and plan every step of the job.

Budgeting and planning are two other important steps in any home improvement project. If you do not have a plan, you will likely spend more money than you need to, buy the wrong materials, take longer to complete the project, and make errors along the way.

Depending on the type of home improvement project you are planning, it could be rather straightforward. However, some home improvement projects are easier than others. Ease of completion does not equal less cost, however.

For wall improvement projects, paint, panel and tile are sometimes easier than wallpapering. Tiles come in multiple choices, including self-adhesive, or peel and stick. However, if you have damage to your walls, such as holes, you will require spackle and a few other materials to patch the area before finishing the walls.

When repairing or remodeling a basement, the same rules apply and then some. Michigan and Kentucky basements are known to be the worst for home improvement, mostly because those areas are highly prone to flooding. Improvement or repair projects in basements often require special considerations for insulation, and can often cost more money and require a little more time to complete a job. Basements in newer home tend to have fewer problems, thanks to advances in construction.

Making improvements or repairs in a bathroom requires a whole unique set of tools and knowledge. Dealing with plumbing and electrical issues are the trickiest parts of home improvement, because they often require a certain level of expertise, and even professionals have been known to make mistakes. That is why educating yourself before beginning a home improvement or repair project is imperative.

A big rule to follow in home improvement is to clear whatever area you are working in completely before beginning the job. This will prevent accidents and things from getting damaged or destroyed. It is also imperative that you use safety equipment, such as dust masks, gloves, and goggles when doing any kind of home improvement or repair project.

Home Sweet Home: Great Home Improvement Tips

Every homeowner has an interest in home improvement projects. Some people assume that professionals are the only ones that can handle most home improvement projects, but that simply isn’t true. With the information contained in this article, you will be able to tackle simple home improvement projects.

If you refinish your existing cabinets, rather than buying new ones, you can save a lot on your kitchen remodel. For a fresh new appearance, install elegant new hardware, replace doors and give the base a coat of paint. You will modernize your entire kitchen without spending a lot of money.

When you’re doing any kind of home improvement, make sure you’re taking notes on what surrounds you and stick to improvements that are smart. Odd projects, like uninsulated sun rooms in colder areas or an open deck in places where the weather is unbearably hot can give a potential buyer pause. Keep the local climate in mind when beginning a project.

When doing any projects that are near or involve a gas line, it is imperative that you shut the line down before beginning. Exercising extreme caution will keep you and your family safe. If you don’t heed our warning, a fire or injury will likely be the result.

Put in a light outside that includes a motion detector, so you can cut down on the cost of your electric bills. You can still use this type of light manually, and the sensitivity of the sensor can be changed on most motion sensors.

Whilst undertaking home renovations in your kitchen or bathroom, it is a good idea to install new water-resistant wall board in place of the existing ordinary wall board. This type of wall board is generally called “green board” by insiders. It also tolerates moisture better than ordinary wall board, and can also retard mold growth.

Add bleach to your toilet bowl to keep it clean. Bleaching your toilets may smell bad for a while, but it will decrease your chances of getting sick and spreading germs as well as making your toilet nice and shiny. You may want to use scented bleach if the odor is offensive.

A great tip for home improvement is securing the opinion of the professional before fixing a big task by yourself. Often times a simple tip can save you both money and time. You may make costly mistakes if you don’t first consult with a trusted professional.

Be sure to set up an emergency escape plan and familiarize everyone in the household with it. When disaster strikes, panic often sets in. Some of this panic can be lessened with the help of an escape plan. Get together and devise a plan for any possible emergency.

It is a good idea to plan ahead for your home improvement projects. Set aside a certain amount of money for your home each year. You will be able to keep your home in better condition if you allot a reasonable amount for home repairs. Whenever money is leftover after the end of one year, it is easily set aside to use toward a more extensive project in the following year.

Find a color scheme you like for your room. Using colors that work together will look the best for your dining room or living room. Complementary colors are those that stand opposite from one another on a color wheel: orange and purple, yellow and blue, red and green. This type of color palette looks good and works well.

It’s worth repeating this point for emphasis: Home improvement doesn’t have to be hard to do. This article has given you plenty of useful home improvement advice that will help you make good decisions on your next project. With quality information, you are able to complete improvements to your home much faster than you can with inadequate, incomplete or poor information.

Home Improvement Tips To Help Sell Your Home

If you are a total layperson as far as home improvement is concerned, then you should hire help or enlist friends if you’re tackling areas where it does make a difference how you get the job done. Simple home improvement projects like painting can be attempted by everyone as the worst you can do is a patchy job that can be painted over.

Have Realistic Time, Money and Expertise Expectations – If you want to replicate a room that you have seen on Trading Spaces or Design on a Dime, get the inspiration but keep your expectations in check.

The people behind the work in such shows are experts; professionals in their field with years of experience. They can do things faster and better than an average person and if things go wrong, they also know how to make them right. When planning home improvement projects, keep your expectations real as far as budget and time considerations go as well.

The designers on the show often get great discounts from others in the business as they need the promotion on popular television shows. Plus, they often accessorize rooms with flea market finds and things picked up at garage sales. You could strike gold too, but it doesn’t happen very often.

Home improvement shows boast of the latest faux paint techniques and the hottest colors for the season. However, the green you like for your master bedroom may not appeal to prospective homeowners. If you do have hot pink bedroom walls for your daughter, tone them down or make them neutral as well. This is because new owners may not have a daughter who will use that room and they may want to move in to something that requires minimum effort.

The designers on the show are experts themselves plus they have a lot of help from back up crew and the like so they can delegate tasks and get more done in less time.

What You Can Do On Your Own – There are things shown on home improvement shows that you can easily replicate like rearranging your furniture, de-cluttering and even painting so don’t give up a home improvement project just because you can’t compete with the pros. However, assess your strengths and keep a plan B in mind. For instance, while you are redoing your kitchen, factor in the cost of eating out for all the days that the floor is ripped out and the appliances unusable.

Go through the entire home and toss, donate or store anything you do not need immediately. This will free up walking space, wall space, counter space and the like and prospective owners will feel they are getting more footage for their dollar. If there are pieces you can not part with, hold them in a separate storage area not your garage or basement. Then if you still feel they are important, bring them back in your new home.